The big bang of jeans originates under the Lantern. The most popular and famous fabric in the world was born in Genoa: a long blue thread that unites events and tells the story.

Authors: Monica Bruzzone and Clelia Firpo
Scientific supervision: Marzia Cataldi Gallo
Bibliography of reference: Marzia Cataldi Gallo, Jeans before blue-jeans, Genova, Geko Edizioni, 2021. Blue Blue-Jeans. An exhibition in Genoa, dissertation by Clelia Firpo
Speakers: Monica Bruzzone, Valter Scelsi, University of Genoa, Polytechnic School of Engineering and Architecture, a.a. 2013-2014