Avan toi for GenovaJeans

Liapull Cashmere originated in 1955, from the passion of Lia Gambetta, founder of the eponymous knitwear company specializing in precious materials such as cashmere and silk.
Today – nearly 70 years after its birth – the company’s success story continues thanks to her two children, Fiorella and Mirko Ghignone, who in 1994 created AVANT TOI: a pioneering color brand that represents the union of tradition and experimentation, produced and distributed by Liapull.
From their experience comes four showcases dedicated to GenoaJeans naturally in shades of blue.