"The Winds of the Sea" for the centenary of Lucarda

The widespread anthropological exhibition “The Winds of the Sea – Shipboard Diaries of a Lucarda Century” organized at the Galata Museo del Mare on the occasion of the 100th anniversary of the Bottega Storica Genovese Lucarda – known by many as the seafarers’ store – and present permanently inside the store, intends to celebrate the store by celebrating men and women of the sea who bought and dressed Lucarda, whose lives have been intertwined with that of the store throughout a century.
The result of 1 year of anthropological fieldwork by the two curators and the work of the artist is a collection of stories of life lived at sea told by twenty customers of different generations, ranging in age from 20 to 88. 20 visual logbooks collect together photos, drawings, and small confessions that highlight the particular relationship that each person has formed with the sea on the one hand and with Lucarda on the other; and so too the changes that have affected the way of sailing, the world of Italian navigation, the port of Genoa, the Old Town and the store itself – over the past 100 years.
The widespread exhibition, will take place within the premises of the Lucarda store, located under the arcades of the ancient Ripa Maris. From the entrance to the upper floor, the path that will lead through the 20 stories will be studded with historical and iconic garments that have marked the history of seafaring Genoa, as well as by period objects. On the upper floor, a wide assortment of Jeans models from the 1950s, 1960s, 1970s and 1980s will testify to the close link between Genoa and this item of clothing, also reflected in the history of the store itself: Lucarda was, in fact, the first store to sell Jeans in the city!

Curators: Elena Scovazzi, Anthropologist and Francesco Cevasco, Freelance Journalist
Artist: Ludovica Basso, Clorophilla Studio
Videomaker: Nicolò Metti