“GenovaJeans is the starting point from which a concrete message is launched, one of innovation with the new culture of production, creation and sustainability where everything is done under the banner of a new generation of design, where we talk about circularity but we also talk about beauty. We are talking about Innovation with a capital i, which is the one that knows its impacts and develops and leads the innovations that do not impact on people – or if they do as little as possible – on animals, on the environment and on the oceans that are precious sources that we must take care of.” Says Giusy Bettoni, CEO of C.L.A.S.S.