Jeans have always been the hero of fashion history: an iconic garment part of every lifestyle and
collective imagery. Looking back to its roots, weaved in the city of Genoa, nowadays jeans means
value: creativity, technology and responsible production. GenovaJeans is a project that aims to
cultivate and convey multiple and cross-cultural ideals dedicated to the next generation jeans,
with a perspective of responsible innovation and transformation, in the name of sustainability.

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Welcome to the Jeans Community

and thank you for joining!
We will keep you updated on committee activities and the GenovaJeans event.

For any questions or communication about this you can write to

See you soon!
GenovaJeans Team

...coming soon...