Jeans as an iconic garment that speaks of design, art, innovation, responsibility: a powerful symbol of choices that reward beauty, innovation and responsible production.

Designing the future of jeans in the perspective of sustainability means guiding consumers and producers towards responsible and environmentally sustainable choices. Jeans that moves towards an increasingly green footprint that does not forgo quality but supports its greater definition.
GenovaJeans aspires to restore the city’s role of home of jeans and guide sustainable innovation of textiles.


GenovaJeans and its responsible identity will be communicated through a special tag with QR code, a «passport» that will illustrate for each participating company and product:
  • Certifications/Corporate Policies regarding Ethics
  • Product certification: transparency/ traceability of the entire supply chain through measurements and certifications of individual products
  • Promoted by


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    Welcome to the Jeans Community

    and thank you for joining!
    We will keep you updated on committee activities and the GenovaJeans event.

    For any questions or communication about this you can write to

    See you soon!
    GenovaJeans Team

    ...coming soon...