Jeans as an iconic garment that speaks of design, art, innovation, responsibility: a powerful symbol of choices that reward beauty, innovation and responsible production.

Designing the future of jeans in the perspective of sustainability means involving consumers and producers towards responsible and environmentally conscious choices. The jeans towards an increasingly green footprint not renouncing quality but supporting its greater definition.
The ambition of GenovaJeans is to return to the city its role of home of jeans and guide in sustainable innovation of textiles.


GenovaJeans and its responsible identity will be communicated through a special tag with QR code, a «passport» that will tell for each company and product that will participate:
  • Certifications/Corporate Policy with respect to Ethics
  • Product certification: transparency/ traceability of the entire supply chain through measurements and certifications with respect to individual products
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    Welcome to the Jeans Community

    and thank you for joining!
    We will keep you updated on committee activities and the GenovaJeans event.

    For any questions or communication about this you can write to

    See you soon!
    GenovaJeans Team

    ...coming soon...