“GenovaJeans has very high aspects in terms of responsible innovation, ethics, attention to the environment, but it also has aspects of the heart because Jeans is part of the DNA of this city!” says Manuela Arata, President of the GenovaJeans Promoting Committee, which will animate the homonymous city from 5 to 8 October 2023. “We are reliving the history of the Genoese Renaissance but in a modern key, calling on all the innovators in the jeans supply chain.”