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jeans, in jean, n.

According to the Oxford English Dictionary, the term jean dates back to 1567 and comes from the Genoese word, which originally referred toa twilled cotton fabric produced in Genoa

A twilled cotton cloth; a kind of fustian. Originally jene (ge(a)ne, geanes) fustian, shortened to jeanes, jean, etc.

Photo gallery

Browse the GenovaJeans 2023 photo gallery

The Jeans Street, Genoa’s “Carnaby Street”, for this new edition, grows and involves new venues.

4 days of exhibits talks workshops events shows

at the place of surprising opportunities, at the place where jeans were born, even before they were called “jeans”.


the event dedicated to the culture and lifestyle of jeans

that talks about beauty, innovation, respect for people and the environment.

a next-generation networking space

that gathers together the jeans community for a true circular approach, from the supply chain to users.

a new concept

of manufacturing and design district.

the " jeans place"

that starts from the cultural roots of Genoa, but raises towards smart values such as design, creativity, technology and responsible production.

discovering a city full of stimulation and contradictions

accessible and puzzling, a melting pot of traditions and contaminations, vices and virtues, always inundated with arrivals and departures.

reliving the cultural fabric

from which jeans drew its most intimate and true inspiration. It is the theater in which it reprises its role as the protagonist of modernity: from a fabric worn by dock workers to a garment that transcends differences and drives sustainability.


Welcome to the Jeans Community

and thank you for joining!
We will keep you updated on committee activities and the GenovaJeans event.

For any questions or communication about this you can write to

See you soon!
GenovaJeans Team

...coming soon...