Take a look at the 2023 programme

from 5th to 8th October 2023

Discover GenovaJeans'

jeans, in jean, n.

According to the Oxford English Dictionary, the term jean dates back to 1567 and is derived from the word genoese, which originally denoted a twisted cotton fabric produced in Genoa

A twilled cotton cloth; a kind of fustian. Originally jene (ge(a)ne, geanes) fustian, shortened to jeanes, jean, etc.


You are all invited to wear jeans on 5-8 October: let’s dress Genoa in jeans up!

The Jeans Street, Genoa’s “Carnaby Street”, for this new edition, grows and involves new locations.

4 days of exhibits talks workshops events shows

in the place of unforeseeable possibilities, in the place from which jeans was also born, even before it was called “jeans”.


the event dedicated to the Jeans culture and lifestyle

which talks about beauty, innovation, respect for people and the environment.

a next-generation networking space

that encloses the entire jeans community for a true circular approach, from the supply chain to its users.

a new concept

of manufacturing and design district.

the " jeans place"

that starts from the cultural roots of Genoa, but raises towards smart values such as design, creativity, technology and responsible production.

discovering a city full of stimulation and contradictions

accessible and twisted, a melting pot of traditions and contaminations, vices and virtues, always at the mercy of arrivals and departures.

reliving the cultural fabric

from which jeans drew its most intimate and true inspiration. It is the theater in which it reprises its role as the protagonist of modernity: from a fabric worn by dock workers to a garment that transcends differences and pushes sustainability.

Showcase contest
"Blu di Genova"

The Genoa Chamber of Commerce, in collaboration with the City of Genoa, Confcommercio and Confesercenti, is promoting the “Blue of Genoa” showcase contest.
Be ready to enjoy a city painted in blue and jeans.


Show your GenovaJeans digital or printed map – soon available – or use the watchword “GenovaJeans” and you will get a free entrance or a discount for several museums (from 5th to 8th October)*.

*Groups or family need just one map.

Museums that have already joined:

Reduced ticket to Galata
Free entrance to MEI to access the exhibition

Reduced ticket to the Lanterna

Reduced ticket

Free entrance

Reduced ticket

Check out the program for all updates.


Welcome to the Jeans Community

and thank you for joining!
We will keep you updated on committee activities and the GenovaJeans event.

For any questions or communication about this you can write to segreteria@genovajeans.it.

See you soon!
GenovaJeans Team

...coming soon...