“Cinema in blue jeans” with five films on the big screen, three at a discounted price and two totally free, to celebrate GenovaJeans.  The three free screenings, organized as part of “Waiting for GenovaJeans,” in anticipation of the 2023 edition of GenovaJeans, which takes place in Genoa Oct. 5-8, are held on three days Sept. 12, 19 and 26 at Cinema Sivori. The other two screenings, free of charge, are held on the first two days of GenovaJeans at Cinema Ariston.

Every cinematic era has had a cult scene in jeans, a fabric that can cross different genres and historical periods of the Seventh Art. Hollywood movie stars, actresses and actors have been filmed on set while wearing this garment, and the selection of titles in “Cinema in Blue Jeans” offers five examples.

James Dean was the first movie idol to bring jeans to the big screen: along with leather jackets and coiffed hair, he made the jeans pant an icon. The fashion was especially rampant among boys, who in addition to the clothing imitated the American star’s movements. Marilyn Monroe, wearing a pair of jeans with a modern cut in the film “The Displaced” also offered girls a role model to follow.

Grease” is another one of those films in which jeans contributed mightily to defining the image of its protagonists: the uniform of the T-Birds, Danny Zuko’s group of friends, with jeans pants, white T-shirt, leather jacket and glitter in their hair. Thanks to the musical, John Travolta became a teenage legend along with Olivia Newton-John, and their 1950s style is still etched in the common imagination today.

Even in the 1980s, jeans were an integral part of the outfits of two movie heroes: Marty McFly played by Michael J. Fox in the “Back to the Future” trilogy, paired jeans pants, jeans jacket with a red down vest over it; Pete “Maverick” played by Tom Cruise in “Top Gun,” sported jeans with a leather jacket and Rayban drop-down glasses.

The short review of “Cinema in Blue Jeans” also includes the guys from the musical 

Hair,” dressed in jeans, bangs, flowers and colors, symbolizing freedom and nonconformity, and the two cowboys from “Secrets of Brokeback Mountain“, in jeans, plaid shirts, hats and boots, have outfits that reflect their connection to nature and the land and, at the same time, represent the inner struggle they face in living out their bond.

The review ends with “Slaxx,” an almost unprecedented horror comedy that features jeans as the real stars of the clapperboard.

The three films at a discounted cost of 5 euros screened at Cinema Sivori:

The Displaced” Tuesday, Sept. 12 at 9:15 p.m. , the screening is preceded by a short talk for greetings from the authorities, a presentation by a film critic and a talk by Anna Orlando, general curator of Genoa Jeans.

Grease” Tuesday, Sept. 19 at 6:45 and 9:15 p.m.

Secrets of Brokeback Mountain” Tuesday, Sept. 26 at 6:45 p.m. and 9:15 p.m.

The two free films shown at the Ariston Cinema.

Hair” on Thursday, Oct. 5 at 6:45 p.m. and 9:15 p.m.

Slaxx” on Friday, Oct. 6 at 6:45 p.m. and 9:15 p.m.

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